Here's your one-stop shop for the latest belairdirect news and information, including press releases, media contacts, images, videos and more!
MONTREAL, July 15, 2019
Many canadians don’t understand what their insurance policies cover – and it keeps them up at night!
National survey finds nearly half of Canadians lose sleep when thinking about their home (48%) or car (49%) insurance
MONTREAL, July 15, 2019
Many quebecers don’t understand what their insurance policies cover – and they are less concerned than other canadians
National survey finds nearly half of Canadians lose sleep when thinking about their home (48%) or car (49%) insurance, while Quebecers are less concerned about coverage issues (42% for home, 40% for auto)
VANCOUVER, July 15, 2019
BC residents are less worried than the rest of Canada about their insurance but want to be able to customize optional auto insurance
Survey finds that BC residents have more peace of mind (67%) over Canadian counterparts (63%) but want more personalized options
TORONTO, ON, March 19, 2019
belairdirect switches gear with new advertising direction
Canadian car and home insurance provider, belairdirect, is adopting a new cinematic storytelling approach with its new marketing direction and latest campaigns.
TORONTO, ON, October 1, 2018
Simplest way to get to the Grey Cup – Paint your face with makeup!
belairdirect challenges Canadian football fans to get “Game Ready” for Grey Cup season with CFL players makeup simplified tutorials.
TORONTO, ON, August 27, 2018
Over half of Canadians willing to embrace technology for a personalized discount on car insurance
belairdirect survey finds that a significant number of Ontarians drive less than 10,000 km a year and could save with usage-based insurance app.
TORONTO, ON, March 26, 2018
belairdirect announces $1.5 million donation to Breakfast Club of Canada
Partnership involves a $1.5-million contribution over three years to support Canadian school breakfast programs.
TORONTO, ON, October 23, 2017
Grey Cup Sign Up Contest offers ultimate CFL fan experience
belairdirect launches contest to take fans to the 105th Grey Cup Championship.
VANCOUVER, BRITISH COLUMBIA, September 26, 2017
Good driving has its merits
belairdirect launches app to reward good driving with discount on insurance.
TORONTO, ON, August 14, 2017
New survey shows Canadians' driving habits might not be as good as they think
belairdirect uncovers Canadians' willingness to change driving habits
for the right incentive.
TORONTO, ON, July 13, 2017
Game changer: belairdirect and CFL score with national partnership
belairdirect becomes the official car and home insurance partner of the CFL.
TORONTO, ON, June 15, 2017
Roadside Stories captures Canadians' inspiring driving adventures
belairdirect launches video series; encouraging more patience and understanding towards others on the road
TORONTO, ON, May 8, 2017
Research shows Canadians are incredibly forgiving when it comes to accidents
belairdirect surveys Canadians about the perception of forgiveness.
Toronto, ON, February 13, 2017
Insurance can seem like a big pain in the you know what
Switch, combine and you could save with belairdirect on car and home insurance.
Toronto, ON, January 16, 2017
Fire-breathing dragon opens the dialogue for 24/7 Claims Service
belairdirect's newest advertising campaign sets fire with national TV & web campaign.
Toronto, ON, December 8, 2016
Fifteen simple questions and a few minutes: that's all it takes with belairdirect's new home quick quote tool
Mobile and desktop-optimized tool uses existing online data to save time, simplify the home insurance quote process and improve customer experience.
Vancouver, BC, November 23, 2016
Who the heck is belairdirect?
belairdirect, Canada's most innovative online insurance company, protecting cars and homes since 1955, is now officially coast to coast with insurance services in British Columbia.
Toronto, ON, September 9, 2016
Forgiveness is timeless with belairdirect's new national advertising campaign: You are accident forgiven!
Accidents can happen and belairdirect's latest advertising campaign, “Honk, honk”, transports viewers to medieval times where their favourite knight chivalrously saves the driver of a crashed carriage from being penalized with a 500 potato insurance premium increase.
Toronto, July 7, 2016
Intact Financial Corporation's ridesharing insurance policy gets go-ahead in Ontario
Intact Financial Corporation (TSX: IFC), in partnership with Uber Canada, today announced that the Financial Services Commission of Ontario (FSCO) has approved a commercial ridesharing insurance policy, effective July 7, 2016. The product will provide protection to all drivers and passengers who participate in ridesharing with Uber in Ontario and is designed specifically for this innovative transportation alternative.
Toronto, June 29, 2016
Intact Financial to insure Uber as ridesharing insurance receives green light in Alberta
Intact Financial Corporation (TSX:IFC) applauds the Superintendent of Insurance of Alberta's approval of a new ridesharing insurance policy, and will be providing this coverage to Uber, effective July 1, 2016. The insurance policy, designed specifically for this new transportation alternative, will provide protection to Albertans who use ridesharing platforms with coverage that is simple and seamless.
Montreal, QC, June 14, 2016
belairdirect tops customer satisfaction among home insurers
The company receives the J.D. Power award in two Canadian regions in the 2016 Canadian Home Insurance Satisfaction Study.
Montreal, QC, May 24, 2016
Travel through time with belairdirect's new national advertising campaign: how far has insurance come?
belairdirect's new national advertising campaign, featuring everyone's favourite knight, shows just how far insurance has come.
Montreal, February 1, 2016
Chef Lynn Crawford serves up some laughs in new ad campaign for belairdirect Coverage Advisor
To promote its new Coverage Advisor, belairdirect has launched an ad campaign featuring Canadian celebrity chef Lynn Crawford.
Toronto, June 25, 2015
Game plan: belairdirect kicks off summer by teaming up with the Hamilton Tiger-Cats
belairdirect is putting on its game face and tackling the 2015 season by teaming up with the Hamilton Tiger-Cats! The marketing partnership comes into effect this Canadian Football League season, making belairdirect the team’s exclusive home and auto insurance partner for the next three years.
Toronto, May 1, 2015
Intact Financial Corporation completes acquisition of Canadian Direct Insurance Inc.
Intact Financial Corporation (TSX: IFC) announced today that it has completed its acquisition of Canadian Direct Insurance Inc. (“CDI” or “Canadian Direct”), thereby extending its direct-to-consumer operations from coast to coast.
Toronto, March 16, 2015
Expert advice at your fingertips with belairdirect Magazine
belairdirect is proud to present its new company blog: belairdirect Magazine. With simplifying insurance as one of the company's core values, belairdirect also translates the simplicity theme to its blog, which provides quality content prepared by acknowledged insurance experts and well-known bloggers.
Toronto, March 9, 2015
belairdirect celebrates 60 years of providing simplified insurance to Canadians. From Quebec taxi insurance provider to offering home & car insurance across Canada
Today, belairdirect is celebrating its diamond anniversary. The wholly-owned Canadian company was originally founded by the Diamond Taxicab Association of Montreal Ltd., 60 years ago, in order to serve its 2,000 members who were having trouble getting their taxis insured. Within the next year, belairdirect will be providing home and car insurance directly to almost 750,000 Canadians.
Toronto, February 10, 2015
IFC expands direct operations in Western Canada
IFC expands direct operations in western Canada through acquisition of Canadian Direct Insurance Inc.
Ontario, September 15, 2014
belairdirect joins awareness campaign with new app to curb distracted driving
belairdirect insurance company and the ‘Seriously... Just Drive' campaign are teaming up to promote a newly released mobile app to Ontario drivers in a bid to curb distracted driving.
Montreal, June 20, 2014
The Montreal Alouettes and belairdirect team up
The Montreal Alouettes and belairdirect are pleased to announce a sponsorship agreement. This agreement, which comes into effect at the start of the 2014 Canadian Football League season, will make belairdirect the team's exclusive official insurer for the next four years.
Toronto, May 6, 2014
belairdirect ranks highest for customer satisfaction among auto insurers in Ontario
belairdirect, an innovative, customer-focused insurer, ranked "Highest in Customer Satisfaction among Auto Insurers in Ontario", according to a recent study conducted by J.D Power.
Montreal, June 3 2014
belairdirect launches bumpr
The belairdirect insurance company is launching a new mobile application that will surely come as welcome news to many drivers, especially young adults. bumprTM by belairdirect was designed to prevent distracted driving resulting from the use of smart phones and particularly incoming text messages and social media notifications.
Montreal, May 14, 2013
The new belairdirect.com: a unique user experience
People looking for insurance solutions on the Internet can now enjoy completely updated and simplified content and an improved user experience, thanks to the user-friendly design of the all-new belairdirect.com website.
Montreal, April 3, 2013
belairdirect UNVEILS MAJOR SOCIAL MEDIA CAMPAIGN
belairdirect, the first insurance company in North America to have provided online auto insurance quotes directly to customers, is taking another innovative step by launching a large-scale social media campaign. In an effort to enhance the customer experience, the company is creating a distinctive new virtual presence on Facebook, Twitter, YouTube, LinkedIn and Google+ that offers closer and more personal contact.