When the unexpected happens, belairdirect is there to ensure all is forgiven in its latest advertising campaign. In a continuation of its cinematic platform for showcasing unique products and customer offerings, belairdirect surprises the audience.
In the latest campaign titled “The Gangs”, a scene unfolds with dancers in the street having what appears to be a dance-off. Out of nowhere, a car narrowly misses the group of dancers and unintentionally drives into a house. Capturing the attention of the neighbourhood, a brief back-and-forth occurs between the driver and homeowner, but the tension lifts when the crowd learns about belairdirect’s forgiveness products.
Building on the success of a storytelling-driven approach to ad campaigns, this new ad remains light-hearted, colourful and playful while focusing on belairdirect’s claim forgiveness products for home and auto policies. belairdirect understands that unexpected events can happen that are out of the customer’s control. With Home Claim Forgiveness and Accident Forgiveness your premium is protected.
“We had a lot of fun producing belairdirect’s latest campaign. With the success of our storytelling platform, our ad creates ‘ah-ha’ moments for the audience. Proving to resonate with customers, this campaign continues on with an amusing moment without being overly promotional,” said Humberto Valencia, Vice President Marketing & Digital Strategy at belairdirect. “Insurance provides peace of mind and this is why it is the focal point of our new campaign.”
This 360° campaign includes TV, online videos, radio, digital, billboards and social elements and will be predominately seen in Quebec, Ontario, Alberta and British Columbia starting March 9, 2020.
