Press releases

Grey Cup Sign Up Contest offers ultimate CFL fan experience

belairdirect launches contest to take fans to the 105th Grey Cup Championship

TORONTO, ON, October 23, 2017 As an official sponsor of the CFL, belairdirect is putting the spotlight on the fan with the belairdirect Grey Cup Sign Up Contest granting two winners the ultimate fan experience at this year's championship. This exciting contest, running October 23 to November 5, encourages fans to get creative with their fan sign making skills on an online platform,

The two winners of the belairdirect Grey Cup Sign Up Contest will both win the ultimate fan experience valued at up to $5,000* each, including two tickets to the 105th Grey Cup Championship in Ottawa, three-night stay, transportation to and from Ottawa, and a swag bag containing many surprises. But the truly unique element of the contest is that the two winning signs will be proudly displayed online and on billboards in and around Ottawa leading up to the Grey Cup.

"CFL fans are some of the best fans in Canada and we're thrilled to offer them an opportunity to win the ultimate fan package. With the belairdirect Grey Cup Sign Up contest, we're inviting Canadians to show us just how passionate and creative they can be with making their own fan sign," said Humberto Valencia, Director of Marketing and Digital Platforms, belairdirect. "At belairdirect, we go above and beyond in supporting our customers, just like how football fans support their favourite teams beyond the game. Our Grey Cup contest is no exception and we're proud to be able to offer Canadians a chance to win this one of a kind experience."

Full contest rules and regulations are outlined on The contest is open from October 23 to November 5, 2017.

Football fans from all provinces across Canada are invited to enter the belairdirect Grey Cup Sign Up Contest to win this once in a lifetime experience by visiting:

*Total value of the prize package will vary depending on the travel cost between the winner's place of residence and Ottawa.

About the Canadian Football League

Today's CFL is more than just our great game of football. It's fans sharing their excitement for what they see on the field, and what they experience off it. Stay up to date on all the non-stop action at And join all of Canada as we celebrate the 105th Grey Cup, presented by Shaw, this November in Ottawa.

About belairdirect

Founded in Quebec in 1955, belairdirect provides car and home insurance products directly to consumers. It currently employs more than 1,600 people. The company offers a simple but complete solution, allowing customers to communicate with an agent by phone, online or in person through its network of branches. belairdirect was the first property and casualty insurer in North America to sell car insurance products online (, attesting to the company's innovative character. belairdirect is a subsidiary of Intact Financial Corporation, the largest provider of property and casualty insurance in Canada (TSX : IFC - For more information, please visit or follow belairdirect on Facebook page, Instagram page and Twitter.

For further information:
Jennifer Beck
External Communications
416-250-7720 ext. 47717

1 844 495.7607 Mondays to Fridays from 8:30a.m to 5p.m
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