"Providing simplified insurance solutions to customers is as important to us today as it was 60 years ago," said Carla Smith, Vice-President, Ontario Region, belairdirect. "Whether we are connecting with our customers online or by phone, our goal is to make the process easy and ensure that we are delivering the best direct insurance experience."
With strong roots in Quebec, a growing presence in Ontario over the last 20 years, and the recent news about the consolidation of the belairdirect and Grey Power brands – belairdirect will also soon be available to customers in Alberta, New Brunswick, Prince Edward Island and Nova Scotia.
"The last 60 years have been a remarkable journey for the company," said Ms. Smith. "Looking ahead, we will continue to evolve to meet our customers’ changing needs. Our top priorities – customer care, innovation and growth – remain very much the same."
The name belairdirect is a tribute to one of the most popular cars during the 1950s – the Chevrolet Bel Air – which was driven by many of the taxi drivers at the time. The word direct was added to the company name in 1996 when it launched its website. One year later, it became the first insurance company in the world to offer Canadians the ability to get a car insurance quote and purchase it directly online.
Other examples of belairdirect’s innovative products include:
- Drivers can protect their good driving record and prevent insurance premiums from increasing for their first at-fault accident with the Accident Forgiveness™
- Assessing an individual’s driving skills to reward them with discounts with automerit®
- Providing customers with a car insurance quote in three minutes with its new quick quote tool