Everything you want to know about
belairdirect

...And never dared to ask!

We’ve been around the block a few times!

For more than 60 years, belairdirect has been providing complete car and home insurance solutions direct to the consumer. Our company is built on innovation and a purpose to simplify people’s lives. In 1997, belairdirect became the first car insurance company in North America to offer an online car insurance quote directly to consumers! Today, we offer a streamlined online experience that makes buying car insurance easier than ever.

1955

The birth of the company in Quebec. Yes, belairdirect is a Canadian company!

1989

belairdirect joins Intact Financial Corporation, the largest provider of property and casualty (P&C) insurance in Canada.

1995

The launch of belairdirect’s first website – very different from the one you see today!

1997

The first P&C insurer to sell insurance online. (Spoiler: it's us!)

2011

The first appearance of our mascot, the “Little Knight.

2015

Creation of the automerit® program, which allows safe drivers to save more on their car insurance. Who knew respecting the speed could be so thrilling!

2016

belairdirect is available in most Canadian provinces, except for Manitoba and the territories.

2017

The launch of the belairdirect app – smart digital perks are now available in the palm of your hand!

2019

We replace the good ol’ papers with digital proof of insurance. We were the first to make it available in the app!

2021

Crash Assist is now available to the general public! This feature detects accidents in real time, so we can support customers in real time.

What we represent

We believe that insurance is too important to be complicated and should be accessible to everyone. Our purpose is to simplify people’s lives by helping them protect the things they care about.

  • Sincere We always give honest advice. We do the right thing for the right reason.
  • Direct We speak in plain language that everyone can understand.
  • Compassionate We believe the best way to build trust is by putting ourselves in your shoes. Rest assured, we’ll always try to find the best, simplest way to do things.
  • Courageous We’ve been courageous since the beginning, insuring taxi drivers when no one else would. When they say “It’s impossible,” we say “Just watch us”.

belairdirect in a few figures

  • 68 years old belairdirect is 68 years old – and enjoying our golden years!
  • 900,000 customers Almost as many as the population of Edmonton, half of Montreal and about double that of Halifax.
  • About 1450 employees Across Canada and beyond! This number continues to grow, thanks to our loyal clients.
  • 10+ The number of brands and member companies that are part of Intact Financial Corporation, including belairdirect.

What we do best

Insurance is important, but it can feel complicated. We understand! Our goal is to offer a simplified experience that helps clients choose what’s right for them with confidence.

A smart digital experience

In an age where everything is done online, we offer a streamlined online experience on our website along with helpful digital perks in our mobile app.

Many ways to save

In insurance, price matters. We offer some of the industry’s most competitive pricing and a wide range of discounts, bundles and rewards for good driving habits.

Help when you need it

Our qualified insurance agents make all the difference to our customer experience. They are ready to support you via live chat or over the phone, no matter the situation. No pressure, no nonsense; just transparency.

Claims made simple

The unexpected doesn’t just happen between 9 a.m. and 5 p.m.! Submitting a claim is simple, fast and convenient and can be done anytime online, on the app or through our 24/7 claims support line.

A career in insurance is anything but boring with belairdirect!

Insurance doesn’t have to be boring. Come and see for yourself! We offer an inclusive workplace where everyone can be themselves and excel according to their abilities. Join us and take advantage of financial rewards, health and wellness benefits and advanced training courses. We make sure you always have the tools and support you need to thrive.

Giving back to our community

Breakfast club

At belairdirect, we want to be leaders of change. This is why we are involved with the Breakfast Club, who has been committed to nurturing children’s potential by providing access to a nutritious breakfast for over 23 years. Much more than a breakfast program, the Club's approach is based on commitment, self-esteem and capacity development. The Breakfast Club helps feed some 203,000 Canadian children in 1,600 schools across the country.

Our environmental impact

Okay, saving the planet is a big claim, but if half of our customers went digital this year, we'd eliminate 92,500,000 pages, which is the equivalent of 10,800 trees. That's a lot of paper! Go digital today by downloading our mobile app and be part of the change. You can learn more about our environmental efforts here.

Even more information?

Mr. Belair does not exist! Our name is a tribute to the most popular vehicle of the 1950s: the Chevrolet Bel Air.

Yes and no... belairdirect joined the Intact Financial Corporation family in 1989. IFC features several other brands and member companies, including Intact Insurance, BrokerLink Insurance, RSA and Johnson Insurance. Intact Insurance and belairdirect are therefore part of the same family, but they are not the same thing!

Intact Financial Corporation (IFC) is the largest provider of property and casualty insurance in Canada. The company has developed to where it is today through strong internal growth and the acquisition of several insurance companies trusted by many Canadians including Johnson Insurance, Intact Insurance and of course, belairdirect! IFC exists to help people and businesses thrive in the good times and be resilient in the bad times. A big mandate that they accomplish by staying true to their values and working with motivated people who want to help provide an unparalleled customer experience

Visit the IFC website to learn more about one of the most respected companies in the country!

We have several, but automerit® is one of our favorites. We reward your good driving habits and help you save you more on your car insurance. You deserve a price that matches your ride!

It’s impossible not to mention Accident Forgiveness, our flagship product! You hear it in all our commercials, but what exactly is it? It is a policy that ensures that your insurance premium does not increase following an accident, whether you are at-fault or not*. Accidents can happen to anyone, and you shouldn't have to pay for it. Check if you are eligible for Accident Forgiveness now!

*Conditions apply.

belairdirect's contact centres are staffed by certified insurance agents. Our agents represent belairdirect exclusively. Our agents are available to assist clients on the phone or via live web chat.

Belair Insurance Company Inc. is a damage insurance agency that distributes exclusively all insurances products underwritten by Belair Insurance Company Inc.

Our insurance policies are underwritten by Belair Insurance Company Inc., which is entered in the Autorité des marchés financiers (AMF)'s Register of Firms Authorized to Practise under registration number 505699. Belair Insurance Company Inc. offers personal and commercial insurance, including coverage for car, property (home for personal lines), fire, legal expenses and liability

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For more information, please consult the Register

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