Chef Lynn is no stranger when it comes to cooking competitions, but in this 30-second television spot, she finds herself in a different kind of battle. Will she outwit the knight who represents belairdirect? Watch the ad to find out!
A 15-second pre-roll ad, in which Chef Lynn dishes out a dose of kitchen safety advice, was also developed for the online audience.
The Coverage Advisor is an online tool that helps people select their car insurance coverage by showing what clients with similar insurance profiles (age, gender, vehicle type, etc.) have chosen in the past. By viewing belairdirect’s recommendations, they can be sure that they are getting the right coverage for their needs. With this new website component, belairdirect once again delivers on its promise to simplify insurance.
Produced in co-operation with the Sid Lee advertising agency, the new ads will run in Alberta and Ontario from February 1 to March 27, 2016. This campaign is a follow-up to the series of ads that ran in 2015 with Scott Moir and Buck Pierce.
Credits
Advertiser: belairdirect – Humberto Valencia, Martine Bouthillier, Suzanne Mawassi
Agency: Sid Lee
Agency Producer: Jimmy Lee
Production House: Cinélande
Director: Jean-François Asselin
Post-production: MELS
Sound: BLVD
Media: Phd Montréal
