Press releases

Game plan: belairdirect kicks off summer by teaming up with the Hamilton Tiger-Cats

Toronto, June 25, 2015 belairdirect is putting on its game face and tackling the 2015 season by teaming up with the Hamilton Tiger-Cats!

The marketing partnership comes into effect this Canadian Football League season, making belairdirect the team’s exclusive home and auto insurance partner for the next three years.

 “We’re always looking for ways to interact with our customers and what better way than over a football game?” said Robin Monnière, Director of Marketing, belairdirect. “We’re excited to be in Hamilton and working alongside the Tiger-Cats to spread some football cheer with contests, giveaways, as well as game-day and online fan participation.”

 Some of the activities belairdirect have planned for Hamilton Tiger-Cats fans include:

  • Name your Protector of the Game – At belairdirect, we give our customers peace of mind by protecting their homes and vehicles. After each Tiger-Cats match, fans can pick their ‘Protector of the Game’ – the top player who went above and beyond to support and protect his team.
  • Go online & win – Tiger-Cats fan can visit the belairdirect website, Facebook page and Twitter page for a chance to win the ultimate VIP football fan experience!  
  • Champion’s Club – Fans located on the Club Level at Tim Hortons Field can cheer on the Tiger-Cats and enjoy the belairdirect Champion’s Club! belairdirect is the title partner of the belairdirect Champion’s Club.

“The team is thrilled to welcome belairdirect to Hamilton and the Tiger-Cats family as the final founding partner of Tim Hortons Field,” says Matt Afinec, Chief Commercial Officer, Hamilton Tiger-Cats. “We’re proud to be working with belairdirect and look forward to what this partnership will bring to the team, the city and most importantly, the Tiger-Cats fans!”

Be sure to check out the Tiger-Cats 2015 Home Opener on Monday, August 3!

About the Hamilton Tiger-Cats

The Hamilton Tiger-Cats are a member of the Canadian Football League (CFL) with a rich 144-year history, which includes 15 Grey Cup Championships. For more information log onto

Media inquiries:

Aaron Gogishvili
Director, Communications
Hamilton Tiger-Cats
905-547-2287 ext. 223

About belairdirect

Founded in Quebec in 1955, belairdirect provides car and home insurance products directly to consumers. It currently employs more than 1,600 people. The company offers a simple but complete solution, allowing customers to communicate with an agent by phone, online or in person through its network of branches. belairdirect was the first property and casualty insurer in the world to sell car insurance products online (, attesting to the company's innovative character. belairdirect is a subsidiary of Intact Financial Corporation, the largest provider of property and casualty insurance in Canada (TSX : IFC - For more information, please visit or follow belairdirect on Facebook, Instagram and Twitter.

1 844 495.7607 Mondays to Fridays from 8:30a.m to 5p.m
Back to top