Breakfast club

About the Breakfast Club:

For 23 years, The Breakfast Club has been committed to nurturing the potential of children by ensuring that as many as possible have access to a nutritious breakfast served in an environment that promotes their self-esteem before classes begin. Much more than a breakfast program, the Club's approach is based on commitment, self-esteem and capacity development. It partners with communities and regional organizations to establish an optimal formula adapted to local needs. Now active across Canada, the Breakfast Club helps feed some 203,000 Canadian children in 1,600 schools across the country. For more information visit


belairdirect, proud partner of the Canadian Football League

belairdirect has the football fever! As the Official Consumer Insurance Partner of the CFL, we are proud to share our love of the game with all the Canadian fans. Review the highlights of our 2017 Grey Cup® Sign Up contest here.

Exclusive discounts on tickets

You are a belairdirect client? Stay tuned for exclusive discounts on tickets to see your favorite teams in action!


Canadian football teams sponsored by belairdirect

On top of being the Official Insurer of the CFL, belairdirect is proudly sponsoring three of its teams: the Montreal Alouettes, the Edmonton Eskimos and the BC Lions.


Insurance simplified now extends to ridesharing

We’ve added a new coverage to our personal lines policies, designed exclusively for ridesharing, to meet your needs and ensure you are well protected.

Good news! With the growing popularity of the sharing and on-demand economy, we’re excited to announce that we’ve adapted our insurance coverage to allow ridesharing. Our personal lines product, designed exclusively for ridesharing, is tailor-made to fit Uber’s commercial insurance policy, ensuring seamless coverage. our personal automobile insurance underwriting rules to allow ridesharing with Uber.

Learn more about Uber

Earn extra cash by renting out your car with Turo

We’re committed to making insurance simple, and that’s why we offer the freedom to rent your car out through Turo without affecting your coverage.

Learn more about Turo

HydroSolution and belairdirect: There’s no protection like prevention!

For some years now, in addition to providing superior products, both HydroSolution and belairdirect have been working to help their customers avert the kinds of unfortunate situations that can result in claims such as water damage.

Learn more about HydroSolution
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