Who Are We?
The direct online insurer
Profile
belairdirect is a trademark of Belair Insurance Company Inc. and is used under licence by The Nordic Insurance Company of Canada. belairdirect represents both insurance companies. The Nordic Insurance Company of Canada is an affiliate of Belair Insurance Company Inc. The addition of this insurer will allow us to offer you an even greater range of products and services.
For 50 years, belairdirect has been providing complete home and auto insurance solutions direct to the consumer. belairdirect’s call centres are staffed by licensed insurance agents who are salaried. Although they are eligible for company profit sharing and bonus plans, they do not receive any commission tied to the sale of an individual policy. They represent belairdirect exclusively.
Products available online
You may obtain, at any time, a free auto, home or travel insurance quote and buy insurance on-line on our secure site.
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HIGHLIGHTS
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belairdirect
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Our Web Site
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- Established in 1955 with key operations in Ontario and Québec.
- An ING Canada company since 1989.
- Prizes awarded for best human resources and call centre management.
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- In 1995, launch of the Internet site which is now in its sixth generation.
- In 1997, the first loss insurer to sell insurance online.
- Prize awarded for new technology.
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