Whatever the situation, belairdirect is available 24/7 to provide help and to start a claim for customers any time of the day or night. In belairdirect’s latest advertising campaign titled “Fire” and the final installment in a three- part series set in medieval times, a dragon burns down a home, leaving it to a group of firemen to extinguish.
With all the playfulness of the previous advertisements, the burned down home presents an opportunity for belairdirect’s chivalrous knight to demonstrate how easy starting an insurance claim can be. Whether a water pipe breaks, you’re in a 3:00 a.m. car crash, or tales of terrifying fire-breathing dragons exist, belairdirect has your back.
“The last installment of our medieval times campaign brings our 24/7 Claims Service to the forefront,” said Martine Bouthillier, Marketing Manager at belairdirect. “We want our customers to know that we’ll always be there for them, regardless of the situation. Unforeseen events can happen, and if or when they do, you can rest assured that you'll get the help, answers and advice you need, right when you need it.”
Developed and produced by Sid Lee Toronto, the campaign will include television spots to be broadcast across the country. The 30-second television commercial will run across Canada from January 16 to February 12. The 15-second pre-roll version will be featured online during the same time.
To view the full 30-second commercial, please visit: www.belairdirect.com/spot30claimsservice
The web version is available on YouTube: https://youtu.be/cLfp56HKS9g